VISION

IFE FARA

Ife Fara (Love Yourself) – Is the embodiment of what it means to be unapologetically black. To be strong. To know who and whose you are. Being loved begins from within. Love yourself, love your family, love your community.  – IFE FARA

The company was born out of Ayomide’s frustration in her search for beautiful jewelry and clothing with a meaning, by and for, her people. While there are inspirational t-shirts and plaques she couldn’t seem to find something that also embodied her sense of style, elegance, and class.  Not being able to find what she was looking for she decided to create and design her own.

Amazing!

"My bracelet is amazing! It makes my wrist and my spirit glow!"

— Maria Johnson

We Want More!

"I've orded bracelets for my whole family...and we want more!"

— Harold Smith

Questions